About Us

Our History

  • Al Maadi was established on 1996. Our first contract as a commercial agent with Senka International for canned vegetables (American company). Then as our business grow other contracts were signed with Nali International for Salad Dressings, Kraft Cheese international, and Makin International
  • As our company proved to be committed to excellence, the company has succeeded to attract market leaders.  Clorox International, Vileda International for cleaning tools, Reckitt Benckiser Food & Non-Food, and Delmonte for Cat Food Meow Mix has signed with us.
  • In January 2006 separation happened resulting in two companies one of them was established by the name of Al-Maadi for importing which is specialized in managing the Food agencies, while Al-Maadi Trading & Distribution was established and specialized in managing the Non-Food agencies and its managing director is Khaled Rashed.

Our Vision:

A clear direction

 Our vision set out the long term direction for the company – where we want to go and how we are going to get there:

  • We work to create a better future every day
  • We help people feel good, and get more out of life with brands and services that are good for them and good for others

We've always believed in the power of our brands to improve the quality of people’s lives and in doing the right thing. As our business grows, so do our responsibilities.

We are not limited to importing but we are targeting local factory production with our partners in business.

Purpose & principles:

Our corporate purpose states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact."

We aim to make a positive impact in many ways: through our brands, our commercial operations and relationship.

We are guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. We continually strive to put our Principles in Action in everything we do: making a difference to people and the planet through performance.